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Monument, a UK-based challenger bank targeting the mass affluent, faces challenges in the competitive financial landscape. Despite the rise of challenger banks aiming to disrupt traditional banking, many struggle to make profits. The challenge for these banks lies in creating sustainable business models while delivering innovative services. Articles such as 'Why Challenger Banks Are Broke - Making Money Is Not In Fashion' and 'The challenger bank challenge' highlight these struggles and the ongoing competition in the industry.

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